Platform Intelligence
ESP+ Listing Optimization
Increase discovery in ESP+ by expanding keyword coverage, improving categorization, and making listings filter-friendly — guided by AI benchmarking and measured with rank tracking.
How distributors search (high level)
- Category + keyword search (core terms + synonyms)
- Filtering by standardized attributes
- Relevance ranking shaped by content + categorization fit
- Consistency across variants (colors/sizes/materials)
What we optimize
- Keyword maps per category (including variations)
- Naming patterns that match search intent
- Category + theme organization
- Attribute completeness for filters
- Description structure and differentiation
- Catalog consistency across platforms
Rank tracking on ESP+
Track position changes for priority searches and identify exactly which optimizations correlate with upward movement.